Heidi Pridemore is a quilting fabric designer and co-owner of The Whimsical Workshop, LLC, known for her bright, fun, and whimsical quilt patterns and fabrics. She designs for various fabric companies including Andover Fabrics, Studio E, and Windham Fabrics, and her patterns are featured in popular quilting magazines. Pridemore has also authored five books on quilting and crafting.